The story
You know that feeling?
You care for your hair… then wrap it in a rough towel.
Wet hair is three times weaker — the result: frizz and breakage.
So we designed Nooma — layer, by layer, by layer.
The satin-lined luxury hair wrap — designed detail by detail for your hair.
Shop the First DropYou care for your hair… then wrap it in a rough towel.
Wet hair is three times weaker — the result: frizz and breakage.
So we designed Nooma — layer, by layer, by layer.
The satin-pillowcase secret — glides without friction. No frizz, no breakage.
Absorbs seven times its weight in water — no rubbing, no over-drying.
Feather-light plush — luxurious on your head, beautiful in your photos.
105 × 80 cm — larger than the most famous global brand. Long, thick hair is our standard size.
One for medium hair, one for long — holds firm, never tight on your forehead.
No harsh seams on your face, no mark on your forehead after twenty minutes.
| Nooma | Regular towel | |
|---|---|---|
| Frizz after drying | ✕ | ✓ |
| Wet-hair breakage | ✕ | ✓ |
| Keeps curl shape | ✓ | ✕ |
| Fits long, thick hair | ✓ | ✕ |
| Light & stays on alone | ✓ | ✕ |
Flip, wrap, button — seconds, and it holds.
Skincare, your coffee, your calm — while Nooma dries in silence.
Unwrap — waves alive, naturally soft.
Limited quantity — three colors only in the First Drop.
Three layers, satin inside, 105×80 — fits all your hair.
5 matching pieces: the wrap, body towel, face towel, skincare headband & storage bag — in a luxury gift box.
* Pre-order takes no payment now — we contact you at launch to complete it.
The First Drop is limited — the waitlist shops 24 hours before everyone.
You're on the list!
We'll WhatsApp you before the drop.